WW MEXICANA S.A DE C.V. is a Mexican company that has been cultivating agave for more than 20 years, produces handmade and commercializes 100% agave mezcal under the brand "El Diablito".
To guarantee the price-quality to the final consumers, the company participates in the whole productive chain of the mezcal industry, which is made up of 5 parts:
For this reason we have a nursery to produce 20,000 plants per year, we have planted several hectares in Oaxaca and in Morelos for the production of maguey and we have an area of 3,000 m2 with the facilities for the elaboration of mezcal, packaging, winery and laboratory to guarantee the quality of the product.
We also have more offices and warehouse for administration and marketing in Mexico City.
The production of the company is located in the Sacred Valley area of the magical town of Tepoztlan, Morelos, Mexico.
Tepoztlán whose name means in Nahuatl, "place of the sculpted mountains", is a place of exuberant vegetation at an altitude of 1650 meters above sea level, with a semi-warm, humid and temperate climate that ensures optimal conditions for the cultivation of agave.
By resolution of 2018 the municipality of Tepoztlán, Morelos, was included under the zone protected by the denomination of origin of the Mezcal and additionally it has authorization to be called Mezcal Tepozteco.
The zone of Tepoztlán is the place where Quetzalcoatl was born, the feathered serpent and his son and brother the God Tepoztecatl, deity of pulque (fermented agave), fecundity and harvest, to whom the Toltecs built a pyramid on the tip of the Tlahuitepetl, one of the hills that surround Tepoztlán and that contain the sacred caves that lead to the heart of the earth (where the old Gods live) and in which primitive cave paintings are found; around the hills you can still hear the rumor of the thousands of pilgrims who for centuries had come from all over America to worship their Gods.
The ancestral vocation to prepare the elixir of the Gods, comes from the cultivation of agave in its fertile lands that allowed our ancestors to consume this magical elixir in their ceremonies and festivities, for their magical and aphrodisiac powers.
The sacred mountains of Tepoztlán, produce a warm feeling, which protects as a huge and inescapable patriarch that embraces the whole valley and at the same time brings the sky closer, with the magic of its affectionate closeness and apparent height, the magic is not limited to its impressive aspect, if not that it has been a true ceremonial site since 1300 BC and today, mystics, ascetics, spiritual missionaries, UFOs, shamans, hippies, religious, explorers, sportsmen and ordinary tourists come to fill themselves with energy, mediation, yoga or some shamanic encounter or temazcal ceremony to take advantage of the clear and definite energy that is felt in this place, either because of its endemic origin or as a somatic reaction to the history of the place but of an unmistakable existence.
The brand is inspired by the popular artist, Jose Guadalupe Posada, caricaturist who illustrated with originality, the spirit of the Mexican people, their beliefs and their magic; famous for illustrating the skulls (verses allusive to death illustrated with living skeletons personified) where the popular imagination turns the skulls to ordinary people. His vision of death is compatible with the Mexican perspective, which is not afraid of death, if not the anguish of life.
The little red diablito was a weekly worker of combat to the dictatorship in whose pages drawn Posada. The image is of a red Devil and a Mexican skeleton dancing and drinking mezcal, under the magic of the God Tepoztecatl and surrounded by spirits of skulls, devils and worms.
1. Quetzalcoatl and Mayaguel
Quetzalcoatl (Lord of the Winds and Feathered Serpent) represents the duality inherent to the human condition: the serpent is the physical body with its limitations and the feathers are the spiritual principles and is the main God of the Prehispanic Pantheon, deity from which they are generated others spirits.
Mayaguel (sacred source) was a beautiful young woman who lived in the stars with her grandmother Tzintzinitl. On one occasion, Quetzalcoatl, who considered that men lacked something that would provoke joy and awaken their passions, went to heaven to convince her to go down to earth and help him with this mission, but when her grandmother discovered them, she tore her granddaughter to pieces. It had become a tree, he tore it to pieces and left the remains for the animals to eat. However Quetzalcoatl took the remains of the virgin virgin and buried them; from it sprouted the maguey plant, from which pulque and mezcal extre, used in ceremonies as a ritual life and offering to the Gods.
In this tragic way, the mission of the Gods was fulfilled, to awaken the joy of the humans through the sacred elixir that is the Mezcal.
2. Tepoztecatl and Mayaguel
Tepoztecatl is not only an advocation of the pulque God, it is a venerated deity in all Mexico and at the same time it is patron God of Tepoztlán, because in that place it is protected thanks to the 11 hills bastions around it.
From the 4 lives of Tepoztlan, we are interested in the cosmogonic God, congenere of Quetzcalcoatl and Mayaguel who participated in the ceremony carried out in the crater of Popocatepetl (mountain that boils), which served as a container for the inventors of pulque (fermented agave ) that sat around him, formed a team of 11 drunkards like rabbits, who after trying the elixir, climbed to the sky to form the group of stars we know as the Pleiades.
3. The myth
The elixir of the Gods, which is the mezcal of Tepoztlán, allows the Devil and Death to forget a moment of their inexhaustible work and meet other Gods in the belly of Tepozteco or to feel mortals and taste earthly loves, enjoy with mezcal that provokes joy and awakens passions.